BT introduced broadband packages for small businesses that include mobile broadband as part of a wireline/wireless offering. It provides a service that includes wireline broadband along with BT Openzone Wi-Fi hotspots and mobile networks (GPRS/3G/HSDPA/HSUPA). It now offers three usage plans:
BT Business Total Broadband Options | Broadband Option 1 | Broadband Option 2 | Broadband Option 3 |
Price Per Month (on a 24 month term) | £15 | £26.99 | £40.50 |
Fixed line Download Limit | 10GB | Unlimited† | Unlimited† |
BT Business Mobile Broadband | Unlimited† usage available for £17.50 per month | One Mobile Broadband USB stick per contract – 1GB usage 2,000 BT Openzone minutes | One Mobile Broadband USB stick per contract – 1GB usage 2,000 BT Openzone minutes |
Wireless Router | £79 or £59 online exc. VAT | Included | Included |
Security | Anti Virus and Anti Spam | Anti Virus and Anti Spam | Internet Security Pack for 5 PCs |
Support | 24/7 UK-based Freefone Support | 24/7 UK-based Freefone Support | 24/7 UK-based Freefone Support IT Support Manager - allows our IT experts to help fix problems remotely, no need to call out an engineer |
This is one of the first examples of what I expect will be a very important trend. I believe that similar integrated services will be offered to consumers and will become an important competitive advantage for Telcos over their cable competitors. However, this approach to offering services will have a significant effect on the organization of the Telcos as well as the structure of the industry itself. I will write more about this later.
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