BT is switching its VoIP strategy to emphasize VoIP over broadband rather than using VoIP to replace PSTN services. It said that it is doing this to respond to customer demand.
Putting its emphasis on VoIP over broadband brings BT into line with the strategies of other major operators such as France Telecom and NTT in Japan. It makes more sense to focus on the growing broadband segment rather than the shrinking PSTN market. There will be plenty of time to replace POTS with VoIP later.
Thursday, October 16, 2008
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