Sunday, December 7, 2008

Is Wireless Important to Cable Companies?

A Light Reading article discusses comments by a financial analyst who believes that wireless is not an important element to add to cable bundles. His point is that bundles require discounts, which reduces revenues.

I think he is probably right about adding wireless to cable bundles. Wireless probably will have less effect on consumer decisions than the other elements of these bundles.

However, in the long run as carriers offer wireless and broadband wireline services based on a single, integrated IMS infrastructure to deliver VoIP services there will be tremendous opportunities to integrate wireless and wireline services into a single offering. The cable companies will have to be in a position to offer similar integrated wireless and wireline services to stay in the game.

The moves that the cable companies are making with Clearwire today are a good step to prepare for that day.

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