Wednesday, June 10, 2009

Cisco IPTV Traffic Forecast

Cisco has released its latest IPTV traffic forecast that covers 2008 to 2013. It finds that video traffic will be of increasing importance and will account for 80 percent of consumer Internet traffic by 2013. It states that Internet traffic and consumer IP traffic will account for more than 70 percent of total traffic by 2013. This means that more than half the traffic on the network will be video traffic at that time.

This reports shows IP traffic growing at a compound annual growth rate of 40 percent per year over this period. This is a bit below the 50 percent per year that I have been assuming. My assumptions are that video on demand to the TV will grow faster than Cisco's forecast. I have seen very high rates of video on demand utilization where network PVR services are available.

It is clear that IP traffic will continue to grow at a high rate and that video will come to dominate these networks. This will require the architecture of these networks to change to optimize the transport of video traffic.

4 comments:

David Deans - BTR moderator said...

Bob,

FYI, Cisco has created several applications (desktop & mobile) to provide a closer look at IP traffic growth around the world. Free download links are available here http://bit.ly/5F0zk

Bob Larribeau said...

David,

Thanks for the pointer. These look like good tools. Here is the information:

Cisco VNI Forecast Widget:
Media/Analysts/Bloggers: Download Cisco's interactive VNI Forecast widget to create custom forecast charts and views by region, application and end-user segment.

*VNI forecast chart featuring the projected terabytes (TB) per month that various visual networking applications will generate from 2008 - 2013.

Enhanced Consumer Applications:
Cisco VNI PC Pulse Application:
The Cisco Visual Networking Index (VNI) PC Pulse application allows you to see how your online behavior affects the networks you use. This application measures the amount and types of bandwidth used by the PC from the Web and other networks, delivering a personal "IP footprint" of your usage. You can compare your personal data against the statistics from other Cisco VNI PC Pulse users around the world to see how you rate.

Cisco Global Internet Speed Test (GIST):
This application for iPhone/iPod Touch and BlackBerry Storm measures total mobile network speeds from your current network location (cellular or Wi-Fi). Users can submit their test locations, enabling the global user community to learn the places with the fastest speeds and to compare cellular and Wi-Fi speeds with iPhone and Blackberry Storm users around the world.

anu said...

Thanks for the information for IPTV traffic Forecast and i found a website to check the inernet speed from ip speed test

Rebeca said...

Current Cisco Visual Networking Index forecast projects that by 2013, annual global IP traffic will reach two-thirds of a zettabyte.